BENCHMARKETING RESOURCES FOR ADVERTISERSOur industry moves quickly, and we believe sharing information with agencies and marketers is the best way to help them navigate our products and the ever-changing digital advertising landscape. Feel free to browse through our blog or download any documents you like.
Ultimat VodkaPosted 17 Mar 2014
Ultimat Vodka Australia required mass engagement and awareness for their Australian product launch. Benchmarketing designed a Facebook photo capture and sharing competition using Booster Pages. Through mass ad generation and customised Facebook integration, the Ultimat brand gained deep exposure in the market. In just 6 weeks, the campaign reached over 850,000 Australians and although new fans was a secondary goal, managed to attract over 8,800 new fans to the page.