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PowershopPosted 17 Mar 2014
Powershop, a subsidiary of Meridian Energy, required a new customer acquisition strategy across multiple performance display channels and sources. A thorough audience mapping and retargeting strategy was deployed across all of Powershop’s digital assets. Capturing audience segments via native, cookie and cookie-less tracking allowed Benchmarketing to launch real-time bidding programs across a large selection of media sources and macro-optimised towards performance goals. After two months of macro-optimisation, the overall digital CPA was reduced by 50% and the team had initiated customer acquisition via a large number of previously untested sources.