Our industry moves quickly, and we believe sharing information with agencies and marketers is the best way to help them navigate our products and the ever-changing digital advertising landscape. Feel free to browse through our blog or download any documents you like.


Posted 17 Mar 2014

Share this post
Tweet about this on TwitterShare on FacebookShare on LinkedInEmail this to someone

Bupa came to Benchmarketing after many failed attempts at acquiring ¬†new customers through digital display. The display team were working with several vendors and networks and were unable to achieve a reasonable CPA target for the company.¬†Benchmarketing created a detailed audience map for Bupa’s traffic, dividing users into over 20 different segments. By retargeting audience segments with dynamic messages, the team were able to activate several new media sources whilst increasing overall performance.¬†Within 30 days Benchmarketing had achieved a post-click effective CPA, 40 times better than what was previously being achieved.


Privacy Policy     |     Terms and Conditions