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BupaPosted 17 Mar 2014
Bupa came to Benchmarketing after many failed attempts at acquiring new customers through digital display. The display team were working with several vendors and networks and were unable to achieve a reasonable CPA target for the company. Benchmarketing created a detailed audience map for Bupa’s traffic, dividing users into over 20 different segments. By retargeting audience segments with dynamic messages, the team were able to activate several new media sources whilst increasing overall performance. Within 30 days Benchmarketing had achieved a post-click effective CPA, 40 times better than what was previously being achieved.