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Benedictus Tourism VanuatuPosted 17 Mar 2014
Benedictus Media required a strong lead generation lift via programattic media sources. They approach Benchmarketing to build a multi-channel campaign for increasing competition entries over the peak travel periods. The media team implemented custom performance pixels to segment audiences and optimise towards lead capture conversions. Through layered source selection, Benchmarketing opened both in-content and vertical targeting to capture audiences across multiple media sources. In the first 30 days, the launch drove over 10,000 active competition entries and beat CPL targets by 66%.