Our platform allows agencies and marketers to complete a Run of Sources where media suppliers and DSPs compete for the best performance. Built into Benchmarketing is the expertise of a team of highly experienced media buyers. This combination of technology and knowledge means the best sources are chosen for your inventory and the constant reallocation of funds is always improving the campaign.
FULLY CUSTOMIZED MEDIA BUYING
Whether you are a first-time media buyer or a more experienced agency, our media platform caters to your needs. Enter information such as the industry you work in and the types of audiences you would like to reach. Our platform will then give you valuable insights and suggest the best sources for your campaign.
SMART REAL-TIME BIDDING
Our platform uses Real-time Bidding technology to optimise your media budget to the individual impression. Adding a layer on top for sources and inventory gives you the ability to bid dynamically based on best performing audiences.
EVEN SMARTER AUDIENCE MAP RE-TARGETING
Benchmarketing goes beyond the results of your initial media plan to bring you a highly focused re-targeting plan. Audiences are segmented into Hot, Warm or Cold leads based on how far they progressed in the acquisition funnel. Using this data and a few details about your digital assets, Benchmarketing will provide you with a tagging and audience segment strategy to make the most of your engaged audiences.
LIVE ANALYTICS & INSIGHTS DASHBOARD
Campaign management and reports are seamless with our analytics and insights dashboard. View the performance of your campaign and filter audiences by categories like age, gender, interests, level of engagement, and conversion rates. Manage budgets and export it all to Excel for detailed reports to your clients or team at the click of a button.
Our newest addition to Benchmarketing is a highly robust landing page and Facebook app system, which simplifes the creation of material across all lead capture campaigns. Simply apply new creative and copy to your booster pages to publish a new campaign quickly. The Booster Pages system ensures you never disrupt optimization and continue running fresh creative.
BRAND SAFETY GUARANTEED
We have access to the largest range of pre-approved white lists and brand safety exposé technology in the industry. That means you have assurance that your ads will only serve on the right content based on your content restrictions.