CASE STUDY

Modibodi

Bench developed a digital out-of-home campaign across Australia for Modibodi, which drove incremental sales across other marketing channels.

Modibodi - Bench Media - Case Study

Modibodi’s online sales increase through digital out-of-home ads

Bench developed a digital out-of-home campaign across Australia, which drove incremental sales on the Modibodi website.

51%

Reduction in cost-per-sale on video ads, and 4.7% on display ads

94%

Increase in return-on-ad-spend on video ads, and 12% on display ads

‘000s

Of captured device ID’s on DOOH to retarget on display and video campaigns

BACKGROUND

Founded in 2013, Modibodi’s simple desire to develop leak-proof underwear has since evolved into a range of life-changing apparel. Modibodi’s audience has also diversified to include products for all people – breaking the mould of a homogenised, discreet industry.

Modibodi’s ability to challenge the status quo made them a perfect candidate to work with us at Bench Media on new, untested marketing territory – a digital out-of-home campaign.

PROGRAMMATIC SOLUTION

  • Lower funnel online sales-focused campaign using display and video advertising.
  • Run a brand-amplifying digital out-of-home campaign across 3 months.
  • Retarget on-target audiences exposed to Modibodi’s digital out-of-home ads with display and video ads, encouraging them to purchase on site.

Bench Media developed a campaign targeting females 25-45, people over 50 and fitness enthusiasts across digital out-of-home screens.

GOAL

Bench Media had developed a digital campaign to amplify Modibodi’s branding, but influence audiences to make a purchase on site. The goal was to test the impact of digital out-of-home, an awareness channel, on purchases across sales-influencing display and video channels.

CAMPAIGN MILESTONES

  • Bench Media saw a marked improvement in online sales after running their digital out-of-home campaign.
  • Bench retargeted thousands of device ID’s exposed to Modibodi’s digital out-of-home ads across display and video channels.
  • After running digital out-of-home ads, Bench Media saw Modibodi’s online cost-per-sale reduce by 51% across video activity and 4.7% across display activity.
  • Bench Media improved Modibodi’s return-on-ad-spend by 94.4% across video activity, and 12.2% across display activity.
  • Digital out-of-home improved clicks on display and video campaigns by up to 120%.
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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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