YouTube Advertising is the fastest growing online marketing platform in the world with over 4 billion videos viewed per day.
YouTube’s TrueView advertising platform offers hundreds of targeting categories with advertisers only paying for real views. With wider reach than any traditional TV station, improved targeting and direct response, YouTube TrueView Advertising offers better results that any form of TV Advertising.
How You Benefit
As the largest video site in the world, YouTube offers stronger branding than traditional TV advertising. Unlike TV advertising users can choose which ads they want to view, how long they want to view the ad. The most engaged viewers can click on the ad to see your offers and go to an optimised landing page to register or make a purchase.
YouTube Advertising generates ongoing leads for your business from highly engaged viewers with advertisers only paying for TrueViews. This unique approach where the advertiser only pays if their video was viewed for at least 30 seconds or the video was clicked on, results in highly engaging campaigns and strong marketing ROI for our clients. Video placements are integrated into the user experience, are non-interruptive, contextually relevant, and based on matching user-initiated views.
Our API Dashboard allows advertisers to view live campaign data and track performance in real time. Using our proprietary optimisation engine we tap into those user groups most likely to engage with your YouTube video ad and purchase your products or services. We optimise your YouTube Advertising campaign based on views, clicks, shares and more. Our campaign reporting provides valuable marketing insights on the most responsive viewer groups allowing you to refine campaign targeting and creative to the most responsive segments.
Contact us today for your free video analysis which includes valuable insights on the suitability of your video for YouTube Advertising.